With experience across sectors such as global music culture, international and local governance, women’s health and wellness, boutique media & PR, skincare, fine jewelry and more, she has cultivated the ability to be able to move fluidly between structure and spontaneity.

Her work explores a central truth: you will never have the same moment twice even within the exact same conditions.

Through Dar Al Asli, she creates with you.

Where sound, story, and identit(ies) intersect. From small-circle gatherings to large-scale events, from custom fine jewellery pieces to strategic and personal consulting, every project is rooted in intentionality.

Her motto for over 10 years has been “home is where the music lives” and she has expanded, so has her work. She carries that energy into building and creating environments where people feel at home and themselves.

As we know…home is not a place, it is a feeling.

Ashlih Iman Kassam

Community Connector, Atmosphere Curator